Global Global

“The Internet outside the US is bigger than the inside and that trend is only accelerating. Google, eBay and Yahoo all know this and the fact that YouTube is already over 65% international in less than two years from launch shows that the US in no longer an island.

Against many important measures — broadband penetration, % online advertising spend and mobile phone adoption — the US is no longer the world’s most important market. This is not for one minute to say that the US shouldn’t part a major part of every ambitious startup’s plans but if for example you want to be in the market with the largest share of online advertising as part of the marketing mix, you want to be in the UK.”